August 28, 2025 Powered by authenticity and community feedback, EA SPORTS FC 26 delivers the world’s game like never before — The Club is Yours. PRE-ORDER EA SPORTS FC 26 TODAY REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Today, Electronic Arts Inc. (NASDAQ: EA) confirmed a series of new and exclusive multi-year partnerships and in-game integrations for EA SPORTS FC™ 26, delivering 20,000+ athletes across 750+ clubs and national teams, 120+ stadiums, and 35+ leagues — powered by over 300+ global football partners. Spanning both men’s and women’s football, highlights include a new marketing partnership with the English FA, featuring a renewed license with the reigning UEFA Women's EURO 2025 champions and the men’s national team, as well as a new partnership with one of the world’s most iconic clubs, FC Bayern.Allianz Arena in EA SPORTS FC 26“Everything we’ve added to FC 26 has been shaped by the voices of our community,” said James Taylor, Director of Football Partnerships at EA SPORTS FC. “From the return of iconic stadiums and clubs fans have called for, to expanding representation in women’s football at the highest level — every new addition reflects our commitment to authenticity and to celebrating the incredible diversity of the world’s game.”EA SPORTS FC 26 is powered by authenticity and shaped by the voices of the community with several iconic stadiums being called for, including the Stadio Diego Armando Maradona giving Neapolitans and fans around the world a long-awaited addition. Also joining the lineup are two more fan favourites: Allianz Arena, home of FC Bayern, and Tüpraş Stadyumu, the stadium of Beşiktaş.Michael Diederich, Executive Vice Chairman of FC Bayern said: "Passion, commitment and emotion are the hallmarks of football, both on the pitch and in the virtual world - and the gaming community is growing with every move. We at FC Bayern are all excited to share these attributes with our new partner EA SPORTS FC. Together, we want to further expand our interaction with the next generation of football fans: on the pitch and on the game console."These updates reflect EA SPORTS FC’s ongoing commitment to elevating both men’s and women’s football. Renewed licensing agreements include the Barclays Women’s Super League, Arkema Première Ligue, UEFA Women’s Champions League, and UEFA Women’s EURO — alongside continued partnerships with top clubs such as OL Lyonnes. New additions, including Chelsea Women and FC Bayern Women, further strengthen EA SPORTS FC’s global representation of elite women’s football.“The power of EA SPORTS FC and its utopian world of football has brought the BWSL, our clubs and our players to a whole new audience” said Zarah Al Kudcy, Chief Revenue Officer. “Our league and our clubs are already one of the most played in women’s football within the game and we are excited to keep building together."Other leagues and club partnership and license renewals include Atletico Madrid, River Plate, Racing Club, Scottish Premier League, and Belgian Pro League, among others.Additional new stadiums in FC 26 include the brand-new Hill Dickinson Stadium (Everton), Holstein-Stadion (Holstein Kiel), Stade de la Beaujoire (FC Nantes), Son Moix Stadium (RCD Mallorca), Red Bull Arena (RB Salzburg), Wankdorf Stadium (BSC Young Boys), St. Jakob Park (FC Basel), as well as others.Pre-orders are now available for EA SPORTS FC 26, which will launch on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, PC, Amazon Luna, Nintendo Switch, and Nintendo Switch 2. EA SPORTS FC 26 will be available worldwide to play on September 26, 2025, with early access through the Ultimate Edition beginning September 19, 2025*.EA Play** members, the Club is Yours in EA SPORTS FC™ 26 with the EA Play 10-hour early access trial, starting September 19, 2025. Members also score member rewards including seasonal Ultimate Team™ Draft Tokens and club rewards, as well as receive 10% off EA digital content including pre-orders, game downloads, FC Points, and DLC. For more information on EA Play please visit ea.com/ea-play.For more information on EA SPORTS FC 26, please visit ea.com/fc26 and ensure you’re following our global social channels for all the latest upcoming news and announcements for EA SPORTS FC.*Conditions and restrictions apply. Offers may not be available on all platforms and/or all territories. See ea.com/games/ea-sports-fc/fc-26/game-disclaimers for details.**Conditions, limitations and exclusions apply. See EA Play Terms for details.About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.Category: EA Sports EA SPORTS FC Newsroom [email protected] Source: Electronic Arts Inc. Multimedia Files:

AI reasoning, inference and networking will be top of mind for attendees of next week’s Hot Chips conference. A key forum for processor and system architects from industry and academia, Hot Chips — running Aug. 24-26 at Stanford University — showcases the latest innovations poised to advance AI factories and drive revenue for the trillion-dollar data center computing market. At the conference, NVIDIA will join industry leaders including Google and Microsoft in a “tutorial” session — taking place on Sunday, Aug. 24 — that discusses designing rack-scale architecture for data centers. In addition, NVIDIA experts will present at four sessions and one tutorial detailing how: NVIDIA networking, including the NVIDIA ConnectX-8 SuperNIC, delivers AI reasoning at rack- and data-center scale. (Featuring Idan Burstein, principal architect of network adapters and systems-on-a-chip at NVIDIA) Neural rendering advancements and massive leaps in inference — powered by the NVIDIA Blackwell architecture, including the NVIDIA GeForce RTX 5090 GPU — provide next-level graphics and simulation capabilities. (Featuring Marc Blackstein, senior director of architecture at NVIDIA) Co-packaged optics (CPO) switches with integrated silicon photonics — built with light-speed fiber rather than copper wiring to send information quicker and using less power — enable efficient, high-performance, gigawatt-scale AI factories. The talk will also highlight NVIDIA Spectrum-XGS Ethernet, a new scale-across technology for unifying distributed data centers into AI super-factories. (Featuring Gilad Shainer, senior vice president of networking at NVIDIA) The NVIDIA GB10 Superchip serves as the engine within the NVIDIA DGX Spark desktop supercomputer. (Featuring Andi Skende, senior distinguished engineer at NVIDIA) It’s all part of how NVIDIA’s latest technologies are accelerating inference to drive AI innovation everywhere, at every scale. NVIDIA Networking Fosters AI Innovation at Scale AI reasoning — when artificial intelligence systems can analyze and solve complex problems through multiple AI inference passes — requires rack-scale performance to deliver optimal user experiences efficiently. In data centers powering today’s AI workloads, networking acts as the central nervous system, connecting all the components — servers, storage devices and other hardware — into a single, cohesive, powerful computing unit. NVIDIA ConnectX-8 SuperNIC Burstein’s Hot Chips session will dive into how NVIDIA networking technologies — particularly NVIDIA ConnectX-8 SuperNICs — enable high-speed, low-latency, multi-GPU communication to deliver market-leading AI reasoning performance at scale. As part of the NVIDIA networking platform, NVIDIA NVLink, NVLink Switch and NVLink Fusion deliver scale-up connectivity — linking GPUs and compute elements within and across servers for ultra low-latency, high-bandwidth data exchange. NVIDIA Spectrum-X Ethernet provides the scale-out fabric to connect entire clusters, rapidly streaming massive datasets into AI models and orchestrating GPU-to-GPU communication across the data center. Spectrum-XGS Ethernet scale-across technology extends the extreme performance and scale of Spectrum-X Ethernet to interconnect multiple, distributed data centers to form AI super-factories capable of giga-scale intelligence. Connecting distributed AI data centers with NVIDIA Spectrum-XGS Ethernet. At the heart of Spectrum-X Ethernet, CPO switches push the limits of performance and efficiency for AI infrastructure at scale, and will be covered in detail by Shainer in his talk. NVIDIA GB200 NVL72 — an exascale computer in a single rack — features 36 NVIDIA GB200 Superchips, each containing two NVIDIA B200 GPUs and an NVIDIA Grace CPU, interconnected by the largest NVLink domain ever offered, with NVLink Switch providing 130 terabytes per second of low-latency GPU communications for AI and high-performance computing workloads. An NVIDIA rack-scale system. Built with the NVIDIA Blackwell architecture, GB200 NVL72 systems deliver massive leaps in reasoning inference performance. NVIDIA Blackwell and CUDA Bring AI to Millions of Developers The NVIDIA GeForce RTX 5090 GPU — also powered by Blackwell and to be covered in Blackstein’s talk — doubles performance in today’s games with NVIDIA DLSS 4 technology. NVIDIA GeForce RTX 5090 GPU It can also add neural rendering features for games to deliver up to 10x performance, 10x footprint amplification and a 10x reduction in design cycles,  helping enhance realism in computer graphics and simulation. This offers smooth, responsive visual experiences at low energy consumption and improves the lifelike simulation of characters and effects. NVIDIA CUDA, the world’s most widely available computing infrastructure, lets users deploy and run AI models using NVIDIA Blackwell anywhere. Hundreds of millions of GPUs run CUDA across the globe, from NVIDIA GB200 NVL72 rack-scale systems to GeForce RTX– and NVIDIA RTX PRO-powered PCs and workstations, with NVIDIA DGX Spark powered by NVIDIA GB10 — discussed in Skende’s session — coming soon. From Algorithms to AI Supercomputers — Optimized for LLMs NVIDIA DGX Spark Delivering powerful performance and capabilities in a compact package, DGX Spark lets developers, researchers, data scientists and students push the boundaries of generative AI right at their desktops, and accelerate workloads across industries. As part of the NVIDIA Blackwell platform, DGX Spark brings support for NVFP4, a low-precision numerical format to enable efficient agentic AI inference, particularly of large language models (LLMs). Learn more about NVFP4 in this NVIDIA Technical Blog. Open-Source Collaborations Propel Inference Innovation NVIDIA accelerates several open-source libraries and frameworks to accelerate and optimize AI workloads for LLMs and distributed inference. These include NVIDIA TensorRT-LLM, NVIDIA Dynamo, TileIR, Cutlass, the NVIDIA Collective Communication Library and NIX — which are integrated into millions of workflows. Allowing developers to build with their framework of choice, NVIDIA has collaborated with top open framework providers to offer model optimizations for FlashInfer, PyTorch, SGLang, vLLM and others. Plus, NVIDIA NIM microservices are available for popular open models like OpenAI’s gpt-oss and Llama 4,  making it easy for developers to operate managed application programming interfaces with the flexibility and security of self-hosting models on their preferred infrastructure. Learn more about the latest advancements in inference and accelerated computing by joining NVIDIA at Hot Chips.  

The Americas, led by the United States, Canada, and Brazil, now account for more than $100 billion USD in annual video game revenue. This is one of the most valuable and competitive regions in global gaming, where success depends not just on great content, but on delivering seamless, localized checkout experiences. As players across North and South America demand more control, flexibility, and speed when making purchases, the payment methods developers offer can directly impact revenue, retention, and market expansion.Meeting gamers wherever they want to pay is no longer optional.United States: Faster and installment options gain steamIn the U.S., traditional credit and debit card dominance is waning. Players are adopting faster, bank-linked payment options and installment-based methods that offer both security and flexibility.Pay by Bank has rapidly grown in popularity, especially among mobile and younger users who prioritize speed and security. As of early 2025, nearly 9 million Americans use Pay by Bank each month. With major retailers backing the method, transaction volume is expected to surpass $100 billion this year.In parallel, Affirm has emerged as a top Buy Now, Pay Later (BNPL) provider in the U.S. and beyond. Affirm has processed over $75 billion in transactions over the past five years and now serves nearly 17 million active users. By enabling purchases in manageable installments, BNPL increases accessibility and boosts average transaction size, especially for higher-value bundles, subscriptions, and digital add-ons.Canada: Flexibility drives adoptionThe Canadian market shares many consumer behaviors with its U.S. counterpart, but it has its own unique payment dynamics. Canadian gamers, particularly younger ones, are showing strong demand for installment-based options that give them more control over spending.Affirm’s footprint in Canada is expanding fast. As of February 2025, Affirm is integrated at checkout across more than 279,000 retailers. This early adoption wave shows how developers can gain an edge by offering localized, flexible payments tuned to consumer expectations.Brazil: Mobile-first, subscription-readyBrazil stands out as one of the most mobile-driven gaming economies globally. Recurring payments and digital wallets are the default here, not the exception.Mercado Pago is one of the most widely adopted payment platforms in Brazil. As of Q1 2025, it reported 64 million monthly active users—a 31% year-over-year increase. For game developers, this platform isn’t just another option—it’s critical infrastructure. Its recurring billing features make it especially well-suited to live service games, battle passes, and subscription models.By adding support for Mercado Pago, Xsolla helps developers enable long-term monetization and retention while removing friction for a massive mobile audience that expects fast, familiar, and reliable payment flows.One infrastructure, multiple marketsThese regional payment trends aren’t just interesting; they’re actionable. Developers who integrate local methods can significantly increase conversion rates, reduce purchase drop-offs, and build trust in highly competitive markets.Platforms like Xsolla Pay Station now provide integrated support for these local options: Pay by Bank, coming soon in the U.S., Affirm in both the U.S. and (soon) Canada, and recurring billing via Mercado Pago in Brazil. With a single implementation, developers can reach more players using payment tools they already trust.Why it mattersThe stakes are high. Without support for local payment methods, developers risk underperforming in key markets. A generic global checkout can’t match the expectations of users who are used to specific transaction styles, like fast confirmation via Pay by Bank or the flexibility of BNPL.And when users don’t see familiar, trusted options, they abandon their carts. That’s not just a missed opportunity, it’s a loss of lifetime value. Retention and loyalty begin at the first purchase. Providing secure, localized checkout experiences lays the foundation for long-term engagement.What developers should do nowTo grow in the Americas, it’s no longer enough to simply localize game content. Payment localization is equally vital. Developers expanding into the U.S., Canada, or Brazil should evaluate whether their current checkout options match how players in those countries actually prefer to pay.Supporting Pay by Bank and Affirm in the U.S. opens the door to millions of gamers who want speed and flexibility. Adding Affirm in Canada addresses a growing demand among younger users. Enabling recurring billing through Mercado Pago in Brazil unlocks subscription revenue in a market that’s mobile-first by default.As the competitive landscape shifts, aligning payment infrastructure with regional preferences isn’t just smart, it’s essential. Game developers who do it well will not only unlock more revenue but also build stronger, more loyal player communities in the process.Read the original article here

OpenAI has started hiring in India as it looks to expand its presence in the fast-growing South Asian tech market.

Behind every free online service, there's a price being paid. Learn why your digital footprint is so valuable, and when you might actually be the product.

Chris Kerr, Senior Editor, News, GameDeveloper.comAugust 15, 20254 Min ReadImage via GamescomGamescom 2025 is less than a week away and the annual industry showcase has broken a deluge of records before a single person has stepped foot inside the cavernous halls of the Koelnmesse. The five-day event, which brands itself as Europe's leading trade fair for digital games culture, will host over 1,500 exhibitors from 72 countries in 2025. It's a notable first that organizers say will comprise the most diverse lineup in Gamescom history. To accommodate burgeoning exhibitor interest, Gamescom 2025 is expanding its footprint to a record 233,000 square meters. Record registration numbers mean it's a smart move, with last year's event attracting 335,000 visitors. Opening Night Live, the digital and in-person show that kicks off the event with a deluge of video game announcements, has also been moved to Hall 1 for the first time. The switch means 5,000 people will be able to attend in-person—although the showcase will also be streamed online for a global audience.Felix Falk, managing director of game—the German games industry association that owns the Gamescom brand and co-organizes the event with Koelnmesse—described interest in the show as "immense," but why has Gamescom flourished in the years following the pandemic when another major industry event that went by the name of E3 fell into ruin? Related:Speaking to Game Developer earlier this week, Falk suggested Gamescom weathered that storm and emerged stronger because organizers understood the importance of establishing a digital footprint even before COVID-19 left the world in stasis. Opening Night Live was part of that push to attract a global audience via the power of streaming, and Falk explained that almost 50 million people watched last year's Geoff Keighly-fronted opening salvo. That's a lot of eyes on the Gamescom brand. Falk said the pivot to a hybrid digital-meets-physical event that included online communities meant Gamescom was in "good shape" before the pandemic. But what about post-COVID? In a world where major publishers are by no means guaranteed to attend in-person events—largely because the likes of Nintendo, Sony, and Microsoft have all taken to saving their biggest announcements for their own digital directs—where is the value in meeting face-to-face?Gamescom organizer says face-to-face events close the 'emotional distance' between  developers and consumersFor both exhibitors and consumers, Falk suggested there is an "emotional" aspect to attending events in-person that is tough to replicate digitally." Related:"Being on-site is a totally different experience and much deeper and much more worthy for the companies and the games, compared to the digital format," he said. "You can see that if you head to the indie area, which is the biggest indie area we've ever had, and there you'll normally find the developer stood next to the game. You can talk to them—and they love the feedback. Of course, you could do a survey online and get feedback that way, but it's different from talking to each other." In short, he explained that in-person events close the "emotional distance" between developers and players to create experiences that simply cannot be replicated online. Falk described digital events as "fast" and "dynamic" by contrast, which makes them a unique proposition in their own right. So, by cultivating an online presence and letting people engage with the show virtually, Falk claimed Gamescom managed to become a "platform for the whole industry.""[The hybrid setup] means you do find target groups and communities you normally don't reach," he added. "You also reach media or stakeholders who wouldn't normally come to your specific showcase, because you're a part of the biggest show worldwide for gaming."Making digital inroads also allows Gamescom to expand without stretching the in-person event to a breaking point. Discussing what long-term success means for the showcase, Falk explained he doesn't believe Gamescom will live or die based on "one KPI of scale." Related:In fact, he said organizers have been intentionally limiting attendance in Cologne to preserve the atmosphere of the show. "We don't want the atmosphere to be worse because we squeeze in too many people," he continued. "We could squeeze more in—which we don't—because the quality of the experience is important for the fans." Still, there is room for measured growth. Falk noted the record number of exhibitors was possible because there is still room to expand the show floor, but reiterated that "more" isn't the overarching plan. "We have more exhibitors than ever before, which is great because we still have space to grow, but [success] is more about variety and diversity of content," he added. "It is not our aim to grow, grow, grow—because that doesn't make sense. It's more about the quality and most importantly the digital reach, which we have seen over the last few years is exponentially growing." Gamescom is also expanding into other regions such as Latin America and Asia, but we'll have more on that particular topic next week. Stay locked on Game Developer for more.Game Developer attended Gamescom 2025 via the Gamescom Media Ambassador Program, which covered flights and accommodation.Read more about:Top StoriesGamescomAbout the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like