Chris Kerr, Senior Editor, News, GameDeveloper.comSeptember 1, 20251 Min ReadLogo and Mario character shot via NintendoNintendo has rebranded its Warpstar, Inc subsidiary as Nintendo Stars and tasked the new-look division with supporting and strengthening its transmedia projects. In a note to investors published on August 27, the Japanese company said Nintendo Stars has been made responsible for "the ancillary-use business tied to films that feature Nintendo Intellectual Property."In other words, Nintendo Stars will support Nintendo's growing movie roster through merchandising efforts, licensing, events, and other means. Nintendo brought its famous plumber to the big screen in 2023 with the release of The Super Mario Bros. Movie—an animated flick developed in partnership with Minions creator Illumination Pictures. According to Nintendo, the movie earned an estimated billion at the international box office and was watched by 168.1 million people. The company has since announced another animated movie based on the Super Mario Bros. franchise that is currently slated for release on April 3, 2026.A live-action film based on The Legend of Zelda is also in development and is due to hit theatres on May 7, 2027. Nintendo Stars will strive to support the company's ongoing push into Hollywood while continuing to tend to the Kirby franchise. The company was established in 2001 as a joint venture between Nintendo and long-term collaborator HAL Laboratory to oversee Kirby merchandising and external media, such as the Kirby: Right Back at Ya! anime series. Nintendo took full ownership of Warpstar earlier this year and has now outlined its vision for the subsidiary.Related: about:NintendoTransmedia & IP 'Boom'About the AuthorChris KerrSenior Editor, News, GameDeveloper.comGame Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.See more from Chris KerrDaily news, dev blogs, and stories from Game Developer straight to your inboxStay UpdatedYou May Also Like #nintendo #unveils #newlook #division #dedicated